Tuesday, June 21, 2005

Journalists Still Inexplicably Read Your LiveJournal

Journalists Still Inexplicably Read Your LiveJournal: "

To those of you who are used to seeing nuggets of your internet goodness regularly reprinted in Page Six or reinterpreted in New York mag, the following will come as no surprise. For the rest of you innocent waifs, however, it's time to realize that your trusted journalists rely on the most questionable of sources:

...A new study by Euro RSCG/Columbia University shows that more than 51 percent of journalists use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties.

What's more, the study found that journalists mostly used blogs for finding story ideas (53 percent), researching and referencing facts (43 percent) and finding sources (36 percent). And 33 percent said they used blogs to uncover breaking news or scandals.

Blind leading the blind, people.

Study: Majority of Journalists Use Blogs [Micro Persuasion]"

Of course journalists are looking to blogs for information. Journalism is a profession of silently speaking for those without the mass media mouth. Blogs cut out that middle man; journalists must not only respect this, but report on it. Just because they report on everything, they don't know everything. They must research and communicate. They can't write a Trend Story based soley on what they enjoy or think - there has to be some communal interest, and community can span miles or continents.

Journalists cannot logically talk to every reader and citizen in their market. They must either find someone willing to speculate or track down the trends themselves. Some of the best speculative research is found in Google's hot searches tally. From there, one just follows links...eventually, you'll end up in a blog that references another blog that references another blog... Trend?

When journalists once could not talk to Joe Public, now he/she can read Joe's diary. A good journalist would nose around blogs just as quickly as he/she would peak at any and all loose papers lying around the president's desk.


Post a Comment

<< Home